Privacy policy
Last updated: 05/10/2026
This Privacy Policy explains how Percy’s Pawfect Pantry (“we”, “us” or “our”) collects, uses and shares your personal information when you visit percyspawfectpantry.com, place an order, contact us or otherwise use our services.
Percy’s Pawfect Pantry is responsible for the personal information described in this Privacy Policy.
If you have any questions about this policy or how we use your personal information, you can contact us at percyspawfectpantry@gmail.com.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.
When we make changes, we will update the “Last updated” date shown at the top of this policy.
What Personal Information We Collect
The personal information we collect depends on how you interact with Percy’s Pawfect Pantry.
We may collect information including:
- Your name.
- Email address.
- Telephone number, where provided.
- Billing and delivery addresses.
- Order and purchase information.
- Personalisation details supplied when placing an order, such as a dog’s name, age, occasion or gift message.
- Account details if you create a customer account.
- Information you provide when you contact us or make a customer service enquiry.
- Reviews, photographs or other content you choose to submit to us.
- Marketing preferences.
- Technical information about how you use our website, such as your IP address, browser, device and website activity.
How We Collect Your Information
We collect personal information in several ways.
Information you provide directly to us
This includes information you provide when you:
- Place an order.
- Complete personalisation fields.
- Create or use a customer account.
- Contact us by email, our website, social media or another communication method.
- Subscribe to marketing communications.
- Submit a review, photograph or other content.
Information collected automatically
When you use our website, certain technical information may be collected automatically through cookies and similar technologies. This may include your IP address, browser type, device information and information about how you use our website.
Information from third parties
We may receive personal information from companies that help us operate our business and website, including Shopify, payment providers, delivery providers and other service providers used to process orders and provide our services.
How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil your orders.
- Create personalised products requested by you.
- Process payments.
- Arrange delivery of your order.
- Send order confirmations, dispatch updates and other information relating to your purchase.
- Respond to questions, enquiries or customer service requests.
- Manage refunds, complaints or problems with an order.
- Maintain and improve our website and services.
- Prevent fraud and protect the security of our website and customers.
- Meet our legal, tax and accounting obligations.
- Send marketing communications where you have agreed to receive them or where we are otherwise permitted to do so by law.
- Understand how customers use our website and improve the shopping experience.
- Display customer reviews or other content where you have chosen to submit it for that purpose.
Our Lawful Bases for Using Your Information
Under UK data protection law, we must have a lawful reason for using your personal information.
Depending on the circumstances, we may rely on the following lawful bases:
Contract
We use personal information where it is necessary to fulfil an order you have placed with us or to take steps at your request before entering into a contract.
This includes processing your order, creating personalised products, taking payment and arranging delivery.
Legal obligation
We may use and retain certain information where required to meet legal, tax, accounting or regulatory obligations.
Legitimate interests
We may use personal information where it is necessary for the legitimate operation of our business and where those interests do not override your rights.
This may include providing customer service, preventing fraud, improving our website and understanding how our business is performing.
Consent
Where required, we rely on your consent, for example for certain marketing communications and non-essential cookies.
You can withdraw your consent at any time.
Marketing Communications
We may send you marketing emails about Percy’s Pawfect Pantry products, launches, seasonal collections, offers or other news where you have chosen to receive them or where we are otherwise permitted to do so by law.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
Unsubscribing from marketing will not prevent us from sending essential messages relating to an order you have placed.
Payments
Payments made through our website are processed using third-party payment providers available through our Shopify store.
Payment providers may collect information such as your payment card details and billing information in order to process your payment.
We do not generally have access to your full payment card details.
Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are necessary for our website to operate correctly, for example to keep products in your basket, enable checkout and maintain website security.
We may also use analytics, advertising or other non-essential cookies to understand how visitors use our website and improve our services.
Where consent is required, non-essential cookies will only be used after you have made your choice through the cookie controls available on our website.
You can change or withdraw your cookie choices using the available cookie settings. You can also control cookies through your browser settings, although blocking certain cookies may affect how some parts of our website work.
How We Share Personal Information
We only share personal information where necessary to operate our business, provide our services or meet our legal obligations.
We may share relevant information with:
- Shopify, which provides our ecommerce platform.
- Payment providers used to process transactions.
- Delivery and postal providers used to deliver your order.
- Email and marketing service providers.
- Review and customer feedback services.
- Website analytics and technology providers.
- Professional advisers or authorities where required by law.
These providers are only given the information reasonably necessary to provide their services.
We may also disclose information where required to comply with a legal obligation, protect our rights, prevent fraud or respond to a lawful request from a public authority.
We do not sell your personal information.
International Data Transfers
Some of the companies and service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with applicable UK data protection law. This may include using countries recognised as providing an adequate level of protection or appropriate contractual safeguards.
Customer Reviews and User-Generated Content
If you choose to submit a product review, photograph, comment or other content that is intended to be published on our website or social media, that content may be visible to other people.
Please avoid including personal information in public reviews or content that you do not wish to make publicly available.
Third-Party Websites and Social Media
Our website may contain links to third-party websites or social media platforms.
We are not responsible for the privacy practices of websites or services operated by other organisations. If you follow a link to another website or platform, you should review its privacy information separately.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The length of time we retain information may depend on factors including:
- How long we need it to provide our services.
- Whether we need it to maintain records of an order or customer enquiry.
- Legal, tax and accounting requirements.
- Whether information is needed to resolve a complaint or dispute.
- Whether you have consented to receive marketing communications.
When personal information is no longer required, we will delete it or otherwise dispose of it appropriately.
Security
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Your Data Protection Rights
Under UK data protection law, you may have rights in relation to the personal information we hold about you.
Depending on the circumstances, these may include:
- Right of access – you can ask for a copy of the personal information we hold about you.
- Right to rectification – you can ask us to correct inaccurate or incomplete information.
- Right to erasure – you may be able to ask us to delete your personal information.
- Right to restrict processing – you may be able to ask us to limit how we use your information.
- Right to data portability – in certain circumstances you may be entitled to receive your information in a portable format.
- Right to object – you may have the right to object to certain uses of your personal information.
- Right to withdraw consent – where we rely on consent, you can withdraw that consent at any time.
These rights are not absolute and may not apply in every situation.
To exercise any of these rights, please contact us at percyspawfectpantry@gmail.com.
We may need to ask for information to confirm your identity before completing a request.
Complaints
If you have a concern about how we use your personal information, please contact us first at percyspawfectpantry@gmail.com and we will do our best to resolve it.
You also have the right to make a complaint to the UK Information Commissioner’s Office (ICO), the independent authority responsible for data protection in the United Kingdom.
Contact Us
If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:
Percy’s Pawfect Pantry
Email: percyspawfectpantry@gmail.com